Numa Baby Privacy Policy
# Numa Baby Privacy Policy
Effective date: June 20, 2026
This Privacy Policy explains how Keta Digital, operating Numa Baby ("Numa", "we", "our", or "us"), collects, uses, stores, and protects information when you use the Numa Baby mobile app.
## 1. Overview
Numa Baby is a baby sleep guidance app that helps parents and caregivers understand daily sleep rhythm, bedtime, naps, night wakes, and gentle settling routines.
We do not sell your data.
We use Meta App Events to help measure app installs and basic app usage events, such as app open, sign-up completed, onboarding completed, paywall viewed, and trial started.
We do not share your email address, parent name, baby name, baby birth date, sleep logs, feeding logs, wake logs, transaction IDs, or other baby-related data with Meta.
We do not use Meta to show ads inside the app, and we do not sell personal data.
Numa uses your account, baby profile, and sleep/feed/wake logs to provide personalized sleep guidance inside the app.
## 2. Data We Collect
We may collect the following information:
### Account Information
- Email address
- User account identifier
- Authentication/session information
- Account status
### Parent / Caregiver Profile Information
- Parent or caregiver name, if provided
- Onboarding status
- App preferences, such as the selected baby profile
### Baby Profile Information
- Baby name
- Baby birth date or age
- Feeding type, such as breastfeeding, bottle, or mixed feeding
### Sleep, Wake, and Feed Logs
- Sleep start and end times
- Wake times
- Feed logs
- Sleep/feed/wake history
- Active sleep session information
- Optional log metadata used to understand timing or unusual days
### App Usage and Product Analytics
We may collect limited app usage information, such as:
- Onboarding progress
- Paywall or subscription screen events
- Daily aggregate counts of sleep, feed, and wake logs
- First and last event times for daily summaries
- Account deletion request events
- Operational logs used to support app functionality and reliability
These analytics and logs are used to improve app functionality and reliability. They are not used for advertising tracking.
### Subscription Information
For premium access, we may store:
- Subscription status, such as active, trialing, expired, cancelled, or unknown
- Trial start date
- Subscription platform, such as iOS
- StoreKit entitlement/cache information needed to unlock access
We do not collect or store your credit card number or full payment details. Payments are processed by Apple through the App Store.
### Local Device Data
Some information may be stored locally on your device, including:
- Notification preference
- Subscription access snapshot
- Temporary onboarding data
- Bedtime learning or disrupted-day flags
- Local app state needed for app functionality
## 3. Baby and Child-Related Data
Numa may process baby-related information that a parent or caregiver enters into the app, including baby name, birth date or age, feeding type, and sleep/feed/wake logs.
This information is used only to provide app functionality, personalized sleep guidance, daily plans, bedtime guidance, sleep reminders, and related insights.
Numa is intended for use by parents and caregivers. Babies and children do not create accounts or directly use the app.
We do not sell baby-related data.
We do not use baby-related data for advertising tracking.
We do not knowingly collect information directly from children.
## 4. How We Use Data
We use data for the following purposes:
### App Functionality
- Create and manage your account
- Save baby profiles
- Save sleep, feed, and wake logs
- Generate age-based daily sleep plans
- Show active sleep state
- Provide night wake and early morning guidance
- Support sleep reminders
- Support account deletion requests
### Product Personalization
- Adapt guidance based on baby age
- Personalize sleep windows and bedtime guidance
- Keep Home, Plan, Rhythm, and Settle experiences relevant to your baby
- Use local learning only within safe product rules
### Analytics
- Understand general app usage
- Improve onboarding and app flows
- Improve reliability and product quality
- Monitor aggregate usage such as daily logging counts
### Developer Communications
- Send password reset emails
- Respond to support, privacy, or deletion requests
- Provide important account-related messages
## 5. Subscriptions and Payments
Numa Baby may offer paid subscriptions through Apple In-App Purchase / StoreKit.
Payments are processed by Apple through the App Store. Numa does not collect or store your payment card information.
Subscription status may be stored in the app and backend to determine whether premium access is active, trialing, expired, cancelled, or unknown.
If you delete your Numa account, this does not automatically cancel an active App Store subscription. You must manage or cancel subscriptions separately in your Apple App Store account settings.
## 6. Local Notifications
Numa may use local notifications to send calm sleep reminders based on your baby’s daily plan and app state.
Local notifications are generated on your device from app data such as TodayPlan, HomeState, sleep windows, bedtime, night wake state, and reminder preferences.
Notifications are local/device-based and are not remote push marketing messages.
You can turn sleep reminders on or off in the app settings or in iOS notification settings.
## 7. Third-Party Service Providers
Numa uses service providers to operate the app:
### Lovable / Supabase
Numa uses Lovable Cloud / Supabase for backend services, including authentication, database storage, and related infrastructure.
Data stored in Lovable/Supabase may include account data, baby profiles, sleep/feed/wake logs, subscription status, preferences, app logs, and app analytics described in this policy.
### Apple App Store / StoreKit
Numa uses Apple StoreKit and the App Store for subscription purchases, free trials, purchase restoration, and subscription management.
Apple processes payment information according to Apple’s own privacy policy and App Store terms.
### Apple Diagnostics
Apple may provide diagnostics, crash reports, or related TestFlight/App Store information through App Store Connect. We may use this information to improve app reliability and fix issues.
### Social Login
Google and Apple social login are hidden for the iOS launch. If social login is enabled in the future, those providers may process authentication information according to their own privacy policies.
## 8. Data Retention
We retain account data, baby profile data, sleep/feed/wake logs, operational logs, and analytics while your account is active and as needed to provide and improve the app.
Analytics records such as daily summaries and funnel events are retained for app improvement and are deleted or removed with account deletion where technically available.
If you request account deletion, your data is deleted or marked for deletion after account deletion, subject to technical, legal, operational, and provider backup retention limitations.
## 9. Account Deletion
You can request account deletion from inside the app in Settings -> Account -> Delete account.
When you confirm deletion, Numa will:
- Submit an account deletion request
- Delete, remove, or mark for deletion your baby profiles
- Delete, remove, or mark for deletion sleep, feed, and wake history
- Cancel local Numa notifications
- Clear local app state
- Sign you out of the app
Your App Store subscription is managed separately in App Store settings and is not cancelled automatically by deleting your Numa account.
Full deletion of the authentication user may require backend processing using server-side permissions or a service role. If immediate auth-user deletion is not technically available from the app client, the account will be marked or logged for deletion processing.
## 10. Security
We use authentication and backend access controls provided by Lovable/Supabase to help protect your data.
We do not intentionally expose payment credentials or sensitive backend secrets in the app.
No system can be guaranteed completely secure. If you believe your account or data may have been accessed improperly, please contact us.
## 11. Children’s Privacy / Parent-Entered Baby Data
Numa is designed for parents and caregivers. It is not intended for children to create accounts or submit information directly.
Baby-related data is entered by a parent or caregiver and is used to provide baby sleep guidance and related app functionality.
If you believe a child has provided personal information directly to Numa without appropriate consent, please contact us and we will take appropriate steps.
## 12. Contact Us
If you have questions about this Privacy Policy, your data, or account deletion, contact us at: